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Aloft and Element Lexington Bring Starwood Closer to World Domination Today
7/01/2008 at 10:44 AM
Tags: Aloft Hotels, Hotel News, Hotel Openings, Element Hotels, Hotel Opening Rates
Once upon a time, our eager eyes were fixated on little ol' Lexington, Massachusetts because we'd been told the very first Aloft would open there.
It didn't. We blamed Canada.
And then another Aloft popped up in Rancho Cucamonga, and we were all, "whatever, Lexington, we're not waiting around for you."
Then we scored some pics of the first-ever Element, which was set to open in Lexington, and we were excited all over again -- especially since it looked a lot more spacious and comfy than the Aloft we visited in the meantime.
And today, July 1st, marks the birth of both the Aloft Lexington and Element Lexington properties, bringing Starwood just that much closer to world domination.
Placing both of these hotels in the same market (on the same day and on the same piece of land, no less) when the two products are very similar might be a bit of a risky move, but then again -- all the revenues are going back to the Starwood Mothership either way, so it's not really like these two properties are going to cannibalize each other.
While the idea behind the brands was sort of a "element:Westin::aloft:W" sort of relationship, we're curious to see how these two concepts fare compared to one another when they're in the same market.
Also, when you're staying in an Aloft and you see the eco-friendly Element out your window, won't it make you feel guilty? Like you're parking your gas-guzzling Hummer next to a little Prius?
Just saying.
Room rates for Element Lexington start at $159.00; Aloft rooms start at $169.00.
Related Stories:
Snapshot: Aloft and Element in Lexington Might Make Actual Opening Date
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